IHOP changes name to IHOb, 'b' stands for burgers

IHOP changes name to IHOb, 'b' stands for burgers

IHOP changes name to IHOb, 'b' stands for burgers

The burgers will be cooked on the same griddles as the chain's signature pancakes with a grill press to preserve the juices.

The temporary change celebrates the debut of the brand's new 'Ultimate Steakburgers, ' a line-up of seven new burgers.

What do you think of the change? But IHOP - sorry, IHOb - wants to be known as a place to get lunch and dinner, not just breakfast and brunch.

Of course, IHOP said the name change will happen for "the time being", according to Fox News.

In an interview with Business Insider, IHOP president Darren Rebelez was eager to assure customers that the chain wasn't ditching pancakes.

"We are definitely going to be IHOP".

"We're serious about the quality of food and our menu, and this name change really reflects that", the executive director of communications said. "I work at IHOP", tweeted an employee last week.

A few moments later, the plate flips and a big, juicy burger appears in the shot.

In a Twitter announcement, IHOb revealed its new logo and wrote, "Dear Internet, we abbreciate your batience".

Chief Marketing Officer Brad Haley told USA Today the restaurant has always sold burgers.

It is unclear if breakfast items will remain on the restaurant's menu.

Fans of the chain don't appear impressed by the new name.

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