IGTV Is Instagram’s Standalone App For Longer Vertical Videos

IGTV Is Instagram’s Standalone App For Longer Vertical Videos

IGTV Is Instagram’s Standalone App For Longer Vertical Videos

We are of course talking about their new video app feature, IGTV, launching this week as Instagram's global community reaches one billion.

Instagram's new video service app is aimed directly at YouTube which will allow creators to upload full-screen videos up to 1-hour in length. Much like TV, IGTV has channels where the creators are the channels.

IGTV is rolling out globally to Android and iOS over the next few weeks.

It also announced plans to launch a new app, IGTV, created to show longer videos of up to one hour.

Moreover, IGTV will just start playing video the minute user opens it. After signing in to IGTV, it will automatically start playing vertical videos uploaded by people followed by the user alongside customized recommendations somewhere else in Instagram. To spur future growth, the company announced a new feature: Instagram television.

Mr Systrom said: "The way we are watching video is changing".

The videos will include some scripted shows and music videos, though Deadline reports that the goal is to aim for the 10-minute range to compete with YouTube and Snapchat. There are also channels, and celebrities themselves can be channels.

It's free and you can start recording videos by yourself right away, just download it from Google Play and register an account. In IGTV, the creators are the channels. Since that's "how you actually use your phone", you won't have to turn that big screen in order to consume IGTV.

The official Instagram page released the above video, along with an announcement about the new service, saying, "IGTV is different in a few ways".

Instagram shared some stats on its website promoting the IGTV that mobile video content will make up for 80 percent of the total mobile data traffic in the next three years. Anyone can create content for IGTV and upload videos via the app or on the web. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. Today, Instagram announces it has achieved 1 billion users!

The Facebook -owned photo-sharing app has previously dealt in still images and videos of up to 60 seconds. We hope it brings you closer to the people and things you love. Instagram says it's not immediately paying for any content on the app, nor will it start with any advertising.

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