No, Apple isn't closing iTunes down. Yet

No, Apple isn't closing iTunes down. Yet

No, Apple isn't closing iTunes down. Yet

The email supposedly stated that "Apple will no longer accept new submissions of iTunes LPs after March 2018", and that "existing LPs will be deprecated from the store during the remainder of 2018".

United Kingdom publication Metro first broke the news, claiming to have leaked an internal email from Apple titled "The End of iTunes LP", which was apparently sent to music producers. The way it works is that they are automatically included in the download when purchasing a full album, but not all albums have LPs. The reported demise of iTunes LP doesn't mean Apple is done selling music downloads.

iTunes LP downloads use a proprietary file format with the extension .itlp, which is essentially a WebArchive adhering to special conventions using HTML, CSS, JavaScript, CSS Animations, and plists. It's hard to imagine iTunes LPs being the reason why people buy albums in full, so that's probably not the case.

Apple has confirmed to Mashable that The Verge's report is accurate.

Back in 2009, iTunes 9 offered a way for artists and labels to pack in extra album material like art, videos and bonus tracks.

iTunes LPs have never been a large part of Apple's music business, but if you are a fan, any iTunes LPs you have purchased aren't going anywhere. "Apple wants to push people to take out subscriptions".

Mark Mulligan, an analyst at MIDiA Research and music industry blogger, told Metro that the announcement was "potential evidence" of Apple's future plans. Spotify is the leader in streaming music services globally, with the company reporting 71 million paying subscribers and more than 159 million monthly active listeners (MAUs) as of December 2017.

And with the rise of streaming services, and Apple's increased emphasis on Apple Music, older features of iTunes are nearly certainly something most people won't miss.

Related news