Facebook to shut off third-party data targeting

Facebook to shut off third-party data targeting

Facebook to shut off third-party data targeting

Facebook said on Wednesday it will overhaul its privacy settings tools to put users "more in control" of their information on the social media website. It claims that the experience is now now clearer, more visual, and easy-to-find. The new features follow fierce criticism after it was revealed millions of Facebook users' personal data was harvested by a British firm linked to Donald Trump's 2016 campaign - although Facebook said they have been "in the works for some time".

The new Privacy Shortcuts menu, being rolled out in the coming weeks, will let people regulate the amount of personal information the social media giant keeps on them, like political preferences and interests, and delete things they've already shared. But they will still be able to use data from these third parties to track whether ads on Facebook resulted in people buying their products in stores. And while they're fighting PR fires all over the place, they are also rolling out quick fixes to privacy and security concerns that its users may have (at least those who have not deleted their accounts yet).

For weeks, the scandal has had Facebook on the defensive over their data policies, with social media campaigns calling on users to delete their accounts and suggestions that Cambridge Analytica used the data to target voters in the 2016 US election with political advertisements based on their psychological profile.

The post added that Facebook has also taken the responsibility to communicate how the brand collects and uses the data to its users easily.

Facebook is reportedly making changes to how its upcoming smart home device will store users' data.

Julian Saunders, CEO and founder of data management company PORT.im, said Facebook's proposals to give users more control over their data should be welcomed, but should also seen in the context of the EU's General Data Protection Regulation (GDPR). "While this is common industry practice, we believe this step, winding down over the next six months, will help improve people's privacy on Facebook". Playboy says the alleged data mismanagement is the last straw. "However, we are working off a very low base".

The Menlo Park, California-based social networking company has been under extreme pressure recently following reports that data analysis firm Cambridge Analytica allegedly used information on more than 50 million users without their consent in order to aid the Trump campaign for targeted political ads in the 2016 USA presidential race. "We are beginning work on this and will have more details as we finalize the program updates in the coming weeks".

As part of the developer conference scheduled for May 1st, the company will need to explain new, more restrictive rules about what kind of information can be collected by app developers for users through the Facebook service.

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