Apple Planning To Launch Cheaper And Affordable MacBook Air

Apple Planning To Launch Cheaper And Affordable MacBook Air

Apple Planning To Launch Cheaper And Affordable MacBook Air

Apple might be thinking of reviving its MacBook Air lineup with a brand new model at a cheaper rate than ever before.

Reliable Apple analyst Ming-Chi Kuo of KGI Securities is today out with a pair of new investor notes on Apple. The same rise was observed when Apple released the affordable 9.7-inch iPad a year ago, boosting iPad sales overall. According to a study conducted by Creative Strategies on a panel of 1,300 United States consumers, shows no less than 72 percent of the users who make do with a Microsoft Surface actually want it as their personal device as well, compared to 65 percent in case of the Apple MacBook.

The current MacBook Air is available for $999 but Apple wants to cut the price even more and offer a laptop in lower-premium segment.

As for the new iPhones coming this year, Kuo primarily focuses on the entry-level 6.1-inch model, saying it will make for a strong year for suppliers such as Unimicron, as well as Apple partners Wistron and Pegatron. He now returns to claim that Apple is planning a cheaper MacBook Air, a move he believes could help Apple push MacBook shipments up by 10-15 percent this year. The 11-inch MacBook Air is nearly lost now since it was launch for $999 in 2016.

How Apple Could Keep the Cost of the MacBook Air Low While Offering a Premium Notebook in Return?

In the third quarter of 2017, the company shipped 4.43 million MacBooks. Apple is holding their event every year in September month and hopefully they would introduce their new generation MacBook Air in the conference. Apple has already overtaken Asus in global laptop shipments, moving from fifth to fourth position.

Virtually nothing has changed with the MacBook Air in terms of design since its debut way back in January 2008.

In addition, Kuo also notes that demand for HomePod has been "mediocre" as of now. Overall, demand for the smart speaker based on "shipping time" is "neutral", the report said.

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