Star Wars: Battlefront II Underperformed Due to Microtransaction Controversy

Star Wars: Battlefront II Underperformed Due to Microtransaction Controversy

Star Wars: Battlefront II Underperformed Due to Microtransaction Controversy

The reasoning behind this is clear, Star Wars: Battlefront II did not meet EA's lofty sales targets.

During an earnings call today, EA CFO Blake Jorgensen said this untitled and officially unannounced game will most likely debut in EA's Fiscal Year 2020. In other words, Wilson is saying that Disney is proud of Star Wars Battlefront 2's loot-box and microtransaction service. Analysts are also eagerly anticipating its next Star Wars property after the creative issues faced that forced a delay of its original action-adventure launch. When pressed for a time-frame for that, he indicated it would take place: "In the next few months".

Gamers who stuck to their principles and boycotted the game over the loot crate controversy will hope their stand has compelled EA - and the industry at large - into a more serious rethink. If you compare these figures to the first Star Wars Battlefront, the game passed fourteen million sales by March 2016.

The two also agreed that there is a lot of consumers/gamers that agree with this stance, based on "great experiences" achieved through games that feature live services with said monetization practices. Fans were unimpressed, resulting in a backlash so large that it caused the stock price of EA to drop.

We never meant to build an experience that could be seen as unfair or lacking clear progression, so we removed the feature that was taking away from what fans were telling us was an otherwise great game.

"We shouldn't believe everything that we read in the press."
We work very carefully and closely with all our industry partners and the ESA, the industry body, to make sure people understand exactly what loot boxes are, exactly why they're not gambling, and we'll continue to engage in that going forward.

If we look back at the last quarter of EA, the companies live services that included optional add-on content made about $787 million.

The controversy reportedly hurt relations between EA and Star Wars licensor Disney.

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