Smart home business Nest to fold back into Google

Smart home business Nest to fold back into Google

Smart home business Nest to fold back into Google

Since Nest joined Google four years ago, the team has experienced incredible momentum. It's responsible for products like the Pixel and Google Home. After doubling its hardware portfolio, Nest saw more sales in 2017 than in the previous two years combined.

Home automation appliance producer Nest, which has been operating as a subsidiary of Alphabet since 2015, is going to become part of Google once again as part of the tech giant's hardware team.

Nest has shipped more than 11 million products since first becoming available in 2011, Fawaz said. However, despite having a new parent company, Nest has primarily operated independently during this time. Since then, Nest has added to its product offerings with smoke and carbon monoxide detectors, indoor and outdoor cameras, home security systems, a new, less expensive thermostat, and an upcoming smart doorbell.

In an interview with our sister site CNET, Google said Nest CEO Marwan Fawaz will report to Google's hardware chief, Rick Osterloh, who oversees consumer devices including Pixel smartphones, Google Home smart speakers, and Chromecasts. Founded by former Apple execs, Matt Rogers and Tony Fadell, Nest's inaugural product was its Learning Thermostat. However late past year, there were reports that Google could be looking to merge Nest with its hardware team. As a thermostat originally created to shave down a customer's bill and help the planet in the process, Nest has been reimagined as one cog in a larger smart home machine. That move isn't surprising now that Amazon, Google and now Apple all offer standalone voice-enabled wireless speakers.

It's unclear whether the Nest branding will continue or whether Google branding will be in effect for future products. Wednesday's announcement cites security, energy, cost-savings and hands-free assistance as some of the reasons to buy into the smart home ideal.

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