Xiaomi ousts Samsung to become top smartphone maker in India

Xiaomi ousts Samsung to become top smartphone maker in India

Xiaomi ousts Samsung to become top smartphone maker in India

Samsung Electronics is no longer India's top smartphone seller - a title it had held onto for six years.

The claim is backed up by numbers from both Counterpoint and Canalys, two market research firms that aggregate data from the Indian market.

According to the Canalys report, Samsung's annual growth of 17 percent was not enough to help it maintain its lead as it managed to ship just over 7.3 million smartphones in the fourth quarter of 2017, accounting for 25 percent market share. A research by Canalys has shown that Xiaomi has turned out to be the highest rated smartphone vendor in the Indian market leaving behind all other including Samsung. A market survey of International Data Corporation (IDC) for the third quarter of 2017 had revealed Xiaomi and Samsung respectively accounted a market share of 23.5 percent. As per GfK, which tracks sales to end consumers, in the last (November) quarter Samsung had a 45% value market share and 40% volume market share. "The key reason for Xiaomi's success lies in the autonomy that it granted its Indian unit, letting it run the business locally".

Xiaomi has given special focus on localization, channel strategy, marketing and products to win customers over Samsung.

Xiaomi hasn't detailed its 2018 strategy for the Indian market, but a recent teaser by India PR lead Clinton Jeff suggests we'll see the Redmi Note 5 in India next month. That specifically applies to the sub Rs. 15,000 smartphone market which also forms the bulk of smartphones sold in India.

Analysts believe the Samsung's loss can be attributed to its under-performance in the low-priced smartphone market where Xiaomi thoroughly dominates.

Believe it or not, "dumb phones" were up an astonishing 55 percent overall during Q4 2017, while India's smartphones gained a healthy 12 percent themselves.

Canalys data suggests Xiaomi has shipped 8.2 million units in Q4, almost a million more than the 7.3 million Samsung managed in the same period.

Consumers' demand on Samsung phones are getting weak day by day.

This battle is far from over in India, but the news will also have wider implications for Xiaomi's worldwide ambitions. The researcher also estimates that the Indian smartphone market grew by 6% overall.

A Samsung spokesperson added that the company was Indias Most Trusted Brand in 2017, making a quick recovery after the Galaxy Note7 incident pushed it down the ranks.

As we all know, India is world's most popular smartphones market and the number of users of smartphones are more than the United States.

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