Shock and horror: Ferrari plans an electric supercar

Shock and horror: Ferrari plans an electric supercar

Shock and horror: Ferrari plans an electric supercar

Ferrari is the latest traditional auto company to throw its hat into the electric ring, as it tries desperately to catch up with the unstoppable force that is Elon Musk's Tesla.

Although known exclusively as a producer of super-fast sports cars and roadsters, Sergio Marchionne, who heads both Ferrari and FCA, told reporters at this year's Detroit Auto Show that Ferrari will be producing its first-ever SUV by late 2019 or 2020, and that it will be "the fastest on the market". While the Italian carmaker equips some cars with hybrid technology, Marchionne once called the idea of a completely electric Ferrari "almost an obscene concept". 'People are amazed at what Tesla did with a supercar - I'm not trying to minimise what Elon did but I think it's doable by all of us'.

The plan would be a significant change of direction for Marchionne and Ferrari. The company will presumably want to produce an electric supercar before Tesla brings its new and improved Roadster to market in 2020.

Marchionne also said that the future of cars will be electric.

It may serve Ferrari well to ensure that their electric cars are definitely (and literally) up to speed before offering them commercially, as well as making sure that there's enough of an interest among their standard customer base. While there is work to be done, the new plan for Ferrari being released in the first half will include hybrid cars, he said, "so going from there to an electric is easy". What are the chances of a latecomer like Ferrari to make a big progress? However else the company might distinguish its EV from the competition is anyone's guess, but even the fanciest cars are joining the electric revolution. It's just unfortunate that it took so long.

Related news