Burger King makes pro-net neutrality video

Burger King makes pro-net neutrality video

Burger King makes pro-net neutrality video

The Burger King brand, owned by Restaurant Brands International, is launching a short Internet that imagines a world in which the restaurant chain offers different prices and different speeds in which it makes burgers dubbed: "Whopper Neutrality". The Burger King "employees" in the ad explained to hungry patrons that if they wanted a sandwich, they'd have have to wait or pay $25.99 for faster service.

Burger King obviously made this video just so we would blog about it, and yet we can't resist the delicious, flame-broiled taste of net neutrality content.

The Federal Communications Commission last month repealed the Obama-era rules, giving internet service providers like Verizon, Comcast and AT&T a free hand to slow or block websites and apps as they see fit or charge more for faster speeds.

Burger King is suggesting that internet customers would be equally confused and upset if they unexpectedly faced the potential consequences of net neutrality's repeal.

A new video released on Wednesday, January 24, set out to explain the issue of net neutrality in terms that someone ordering its signature Whopper burger would be able to understand. "This effort aims to help people understand how the repeal of Net Neutrality will impact their lives".

"We believe the internet should be like Burger King restaurants, a place that doesn't prioritize and welcomes everyone", global chief marketing officer Fernando Machado, said in a statement. "It's ready but you can't give it to me?" one angered customer said, CNN Money noted. So Burger King has opted to wrap the matter into a Whopper.

This is Burger King's first public show of support for net neutrality. "It's stupid but true".

Then shows the King himself, drinking from a Reese's mug, a clear reference to FCC Chairman Ajit Pai.

When it comes to political stances big companies usually shy away from chiming in but thanks to the Trump Presidency things are changing.

Net neutrality can be a very complicated and confusing concept at times.

More: Net neutrality: The FCC voted to end it.

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