Apple halves production target for iPhone X after slow sales

Apple halves production target for iPhone X after slow sales

Apple halves production target for iPhone X after slow sales

Apple is expected to maintain a total production target of 30 million units for lower-priced models such as the iPhone 8 and 8 Plus.

"The U.S. tech giant notified suppliers that it had made a decision to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S., and China", reads the report, quoting anonymous sources within Apple's supply chain.

The latest report states that the iPhone X will continue its production run until at least 2019. Kuo will also undoubtedly hand out more notes and predictions, if all of this is valid, Apple seems to be sticking to the three phones per launch format that it went with previous year.

"The strategy is to increase sales from Apple brand stores in the country and stop indiscriminate online discounting which distorts brand image", added the person. It is expected to be powered by 2850-2950mAh battery. According to him, the rumored 6.1-inch iPhone is gearing up to have a lower price tag than the iPhone X. Nonetheless, there are some design compromises as well.

About Making Comments on our Site: Patently Apple reserves the right to post, dismiss or edit any comments. Following a downgrade to an investment recommendation for Sony last week, other iPhone X-related Japanese electronic parts manufacturers also saw their share prices decline.

"Our checks indicate a 6.5-inch smartphone is on the horizon for Apple in mid 2018", the GBH Insights analyst told The Sun.

Earlier this month I posted a report titled "No the Sky isn't falling, it's just a Normal Seasonal iPhone Adjustment Period after a Busy Holiday Quarter". The shares sank $3.11 to $168.40 in Monday's late afternoon trading, translating into a almost $60 billion loss in the company's market value since the stock last peaked. The quarterly results will be announced Thursday, U.S. time.

The group also asked Apple to lay down their concrete plans to address the matter in relation to the affected iPhone users in China.

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