Amazon Brings Handmade Gifts To Prime Now, Escalating Etsy Rivalry

Amazon Brings Handmade Gifts To Prime Now, Escalating Etsy Rivalry

Amazon Brings Handmade Gifts To Prime Now, Escalating Etsy Rivalry

American e-commerce giant Amazon launched its Prime membership programme for Singapore yesterday, ending a four-year period of blanket free shipping to the Republic.

Amazon Company is expanding its emphasis on Southeast part of Asia after the internet business monster propelled its Prime administration in the country Singapore.

Fresh from its earlier Prime Now launch in Singapore, Amazon now wants its customers in the island country to hop on its Prime service at S$8.99 a month ($6.70).

The online retailer will offer Amazon Handmade products through its two-hour delivery service Prime Now, which normally carries household convenience items found in drugstores.

The move to add Handmade goods to its list of items eligible for speedy Prime Now delivery should help artisans score a few more orders in the run up to Christmas, and give truly last-minute shoppers the chance to secure delivery right up until 11.59 p.m. on Christmas Eve, Amazon said in a release. For that amount, members get to enjoy Prime Video, a membership with video game streaming platform Twitch, and unlimited free worldwide shipping on orders above S$60 on the Prime Now mobile app.

As Singaporeans are more "hyper-connected and mobile-first" users, this service was designed for Singaporeans in mind. The company says it will expand LiveUp beyond Singapore into other Southeast Asian markets soon, including Indonesia, which Amazon is also eyeing as a key growth market.

Amazon Handmade products are available via Prime Now for members in Austin, Texas; Brooklyn and Manhattan, N.Y.; Minneapolis; Phoenix; Portland, Ore.; Raleigh, N.C.; San Diego; the San Francisco Bay Area and Seattle through the holiday season. Existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, however, it will no longer be available for subscription as a standalone service.

Amazon Prime International's vice-president Jamil Ghani said more benefits will be added over time for Prime membership here.

Everyone can try Prime for free just by signing up for its 30-day free trial on its website here.

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