YouTube is finally removing child exploitation videos

YouTube is finally removing child exploitation videos

YouTube is finally removing child exploitation videos

Another investigation by the New York Times that several channels uploaded content of what appeared to on the surface be child-friendly material, but turned out to be violent, psychologically harmful material.

In a blog post, YouTube Product Management vice president Johanna Wright announced that the platform is "toughening" its approach to protect families and children on the platform after it noticed that a number of content are able to pass as family-friendly, when they are actually safe only for adult-viewing.

Since June, YouTube has made sure that ads are removed from any inappropriate videos that target children.

It comes after it was revealed children are being "exploited" by parents who film them in discomfort and pain. It includes sexual, extremist and unhealthy videos shown on the platform.

If the user is signed in while reporting a video, it will also be blocked from the YouTube Kids app, the company said in a statement.

"To help us better understand how to treat this content, we will be growing the number of experts we work with, and doubling the number of Trusted Flaggers we partner with in this area", the blog post reads.

"We're wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right", Wright concluded.

Companies like Mars, Lidl and Adidas said they were shocked and appalled that the adverts were displayed alongside exploitative and inappropriate content. YouTube have admitted they need to do more.

"Until we have confidence that appropriate safeguards are in place, we will not advertise on YouTube and Google".

Similarly, New Jersey-based Mondelez said it was "deeply concerned" and had suspended its advertising on YouTube, too.

"We have taken the decision to immediately suspend all our online advertising on YouTube and Google globally".

Another for the supermarket Lidl stated: "It is completely unacceptable that this content is available to view and it is, therefore, clear that the strict policies which Google has assured us were in place to tackle offensive content are ineffective".

The channel was removed from the site after complaints the videos were disturbing, according to BuzzFeed News. In the clips sent to the platform by journalists, the children are shot in inappropriate clothes or in a hard position, or are forced to play "Doctor" with the older ones, pretending to eat diapers, and there scenes with fake theft, etc.

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