Online sales top $5 billion on Black Friday, report shows

Online sales top $5 billion on Black Friday, report shows

Online sales top $5 billion on Black Friday, report shows

There have been some reports that foot traffic at brick and mortar stores was, in fact, higher this year than 2016. "We know that ecommerce activity during critical shopping days like Thanksgiving and Black Friday are indicative of overall performance for a brand". And in retrospect, perhaps everyone should have been a little more anxious about the online giant: 70 percent of small businesses didn't "believe that Amazon will impact their holiday sales", a survey reported just last week. In the graph below, the blue line shows the number of those who were actively promoting Black Friday specific discounting campaigns throughout Black Friday week, while the orange line shows the number promoting discounting campaigns that were not explicitly related to Black Friday.

Adobe predicts that Cyber Monday will be even bigger than Black Friday, bringing in as much as $6 billion in digital sales, CNN reported. "However, the entire holiday season continues to see exponential growth with Cyber Monday expected to be the largest United States online shopping day in history", said Taylor Schreiner, Director of Adobe Digital Insights. "That marks a 16.9% increase in dollars spent online compared with Black Friday 2016".

Black Friday online sales totalled at least $3bn by Friday night, up 15.6% from a year ago, according to Adobe Analytics. Consumers are jumping at deals whenever and wherever they want, all thanks to their phones.

Online retailers also have not surpassed traditional stores when it comes to employment, likely due to technology and the business structure relying less on workers.

However, despite the rise in online shopping, it seems that the slowdown in physical store sales hasn't been as severe as expected. The brick and mortar retail operations that will survive will be the ones that bulk up their online shopping fulfillment.

My third and fourth picks to play the possibility of a mini-retail recovery through the holidays return to a more general theme. Amazon.com closed up 2.6% at a record high.

The trend we are seeing play out in the retail sector - where some stocks are viewed as winners while others are viewed as losers - is a microcosm of the larger trends we are seeing play out in the market in general. She says she started holiday shopping on Black Friday, but she likes to go to the mall to shop.

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