The Apple TV Is Finally Getting 4K Video

The Apple TV Is Finally Getting 4K Video

The Apple TV Is Finally Getting 4K Video

The Apple TV's new capabilities are powered by an A10X Fusion chip, the same chip that powers the iPad Pro. Apple said that 4K movies will soon be available from the iTunes Store for the same price as HD movies, and your existing HD iTunes movies will be upgraded to 4K HDR at no additional charge!

Customers can order the Apple TV 4K from 15 September, with the device available from 22 September 2017.

At an event today at Apple's new Steve Jobs Theater, the company's CEO, Tim Cook, announced the new Apple TV 4K.

In an ideal world there'd be no need for an Apple TV.

Cue used the example of a basketball game to illustrate ways that Apple TV can prompt users to watch their favorite team's game that's about to start, or even prompt the user to "tune in" to a game that's particularly close.

Apple is on top of video trends, so they're not just interested in 4K - but also HDR, or High Dynamic Range. The new Apple TV 4K launches on September 15. Users will also get a revamped Siri Remote in the package.

Netflix on the Apple TV is now also in parity with other platforms, supporting streaming of 4K HDR content. Amazon Prime Video and its growing library of 4k HDR content are also coming "later this year", but we've also heard that before from Apple.

The price of the previous-generation Apple TV box falls to $149 for 32GB of storage. The 4th-generation Apple TVs will likely be marked down to clear out their 2-year old inventory that should have supported 4k in the first place. What may come as a surprise to you is that whenever Apple updates its 4K content on iTunes, it will be priced the same as the high definition content.

With Apple investing up to $1 billion in original content, though, it was high time for some fresh hardware. It runs the latest TVOS. As it starts to grow those services and gets more Apple devices out there, that can create a virtuous cycle and lock more and more people into the Apple ecosystem.

This year we got a single sign-on mode, plus (for USA users) a global search tool to help you find any programme you want.

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