French fashion giants ban ultra-thin catwalk models

French fashion giants ban ultra-thin catwalk models

French fashion giants ban ultra-thin catwalk models

Gucci, Celine, Louis Vuitton and Dior are among brands who have pledged to abandon size zero models. LVMH, together with Kering, has made a decision to establish a charter for the well-being of models that will be implemented throughout all their brands.

Female models must be at least a French size 34 (US size 2, United Kingdom size 6) and male models a French size 44 (internationally labelled as XXS).

The charter also commits company executives to banning size 32 for women and size 42 for men from their casting requirements. Additionally, according to a "Health and Care" section of the charter published by The Cut, the two industry giants have also committed to providing psychologists and therapists to models during their working time.

Antoine Arnault, member of the LVMH board of directors, whose partner is supermodel Natalia Vodianova, known as "the Supernova", said: 'The well-being of models is of great importance to us.

Additionally, "no model under 16 years will be recruited to take part in fashion shows or photographic sessions representing adults", as per the stipulations.

The French law, which is slated to take effect on October 1, requires both male and female models to present a health certificate obtained within the previous two years. "All they've done is propose models they think correspond to the clients' criteria", Perceval said in a statement to the Guardian.

Also in March, France's advertising watchdog asked Kering's Yves Saint Laurent to modify two ads after receiving complaints that they were degrading to women. "Therefore, after consulting industry professionals, we have jointly developed guidelines, which go beyond the legal requirements, in order to ensure that fashion models are aways provided with proper working conditions".

'As the leader in the luxury sector, we believe it is our role to be at the forefront of this initiative.

CEO of Kering, François-Henri Pinault, has said that the company would like to move quickly and react strongly so that things really change.

What's more, French magazines are legally obliged to indicate when a photo of a model has been retouched or photoshopped, or else they face a €37,500 fine.

The fashion companies said their agreement would take effect this month, in time for the spring-summer ready-to-wear runway collections.

"We hope to inspire the entire industry, thus making a real difference in the working conditions of models industry-wide", he added.

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