YouTube Removes Ads From Videos That Are 'Demeaning'

YouTube Removes Ads From Videos That Are 'Demeaning'

YouTube Removes Ads From Videos That Are 'Demeaning'

YouTube also launched a new course in its Creator Academy that creators can take to learn more about how to make "content appealing for a broad range of advertisers".

YouTube over the recent months has suffered a major setback after top brands started boycotting the video platform as their ads were being shown alongside videos promoting terrorism and other controversial content. Some of these videos were from the Australian identical twins, Racka Racka, who used famous kid characters like Ronald McDonald and Mickey Mouse in violence and sexual content.

"While it's not possible for us to cover every video scenario, we hope this additional information will provide you with more insight into the types of content that brands have told us they don't want to advertise against and help you to make more informed content decisions", VP of Product Management Ariel Bardin wrote in the blog post.

The ad exodus from YouTube has died down since its peak in March, but YouTube continues to update its guidelines to reassure advertisers and, in some ways, its creators.

Over the past couple months, the video streaming giant has been introducing amends to make its platform more advertiser friendly and has today updated its guidelines to further restrict creators from mishandling their freedom of speech and earning money even on those videos. It ensured the advertisers that it wouldn't monetize extremist content, which meant that ads wouldn't appear on such videos. In addition to telling creators which topics they should avoid if they want to run ads on their channel (including sexually suggestive and violent content), the video site has shared some best practices for creating ad-friendly content, has shined some light on the process through it flags videos that end up demonetized, and has reminded creators how they can request a review if they believe one of their videos has been inappropriately flagged. It's a necessary dance as YouTube tries to balance the freewheeling nature of creation with all the ad money flowing through its business. Earlier this year, a series of spoof Peppa Pig videos were posted on YouTube depicting disturbing situations unsuitable for young viewers.

An important point worth noting, YouTube also clarified it is working hard to clamp down inappropriate content, some part will still be left out and the informative guidelines will give content creators a good idea what advertisers like and what they don't. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.

To be clear, many videos that fall under the above descriptions will still be permitted on YouTube - they just won't be allowed to receive advertising dollars.

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