Spotify nemesis Taylor Swift ends streaming boycott

Spotify nemesis Taylor Swift ends streaming boycott

Spotify nemesis Taylor Swift ends streaming boycott

Swift removed her music from Spotify in 2014 around the release of "1989", a Grammy-winning multi-hit pop album. Swift pointedly criticized the company for not paying royalties on music streamed during a three-month free trial of the service it was offering to customers, drawing an apology (and a phone call) from a top executive at the company, which pledged to pay royalties on those streams.

Some fans found the timing of Swift's return interesting.

Just recently, the "Bad Blood" artist has shaken off her views towards streaming apps.

Streaming - which offers unlimited, on-demand music online - has soared, led by a growth in paid subscriptions.

But really, no matter the tally or how many fans of either Swift and Perry choose to look at this entirely unimportant thing that they've both created and side with their "fave" without question, Taylor Swift's decision to allow her music to return to Spotify on the day of Katy Perry's Witness album dropped, no matter the mindset behind it, is a business move, first and foremost - just as Katy has fully disproved with her constant yammering, wasn't done with a professional slant. Streaming has also become the dominant revenue driver for the recording industry since the release of 1989.

Most other major Western artists who refused to stream their music have relented, including the estates of late pop icon Prince and The Beatles, rock legend Neil Young and country music giant Garth Brooks.

"I'm not Buddha - things irritate me", she told NME.

Swift's move could potentially hurt Perry in closely watched first-week sales. Apple reserved the decision, and Swift later appeared in ads for Apple Music. Back in 2014, Swift chose to break up with Spotify and only allowed Apple to stream her album 1989.

The only album to sell better than "1989" in the past few years has been British balladeer Adele's "25", which she held off streaming services for seven months.

The news comes two years after the pop star wrote an open letter to Apple Music bosses, in which she detailed her dislike of streaming services.

Artists who remain firm against streaming their music include English progressive rock pioneers King Crimson, US heartland rocker Bob Seger and experimental metal band Tool.

Related news